Senior or executive staff resigning and taking valuable customer and confidential information with them could result in extensive damage to a business. Post-employment restraints or restraints of trade clauses, that come into effect after employment ends, can protect the legitimate interest of the employer. 

One of the most effective marketing channels for start-ups today is email.  Using email marketing tools make it simple quick and easy for marketers to create a campaign, upload a list of contacts and send the email out.  However, it is vital to have a basic understanding of the laws around such marketing and which laws you need to comply with, such as the Spam Act 2003(Cth), before setting up an email marketing campaign. 

Employee share schemes (ESS) are a great idea to better align employees’ interests and the financial interest and performance of a business.  These schemes allow eligible employees to purchase or acquire shares or employee share options (where employees are given the option to purchase shares at a later date or upon achieving certain key performance indicators). 

Convertible notes, if well structured, can be a simple, flexible and cost-effective way for a start-up to raise funds.  Start-ups can offer convertible notes, which are debt instruments that may be converted to equity, to raise capital, instead of offering shares to investors at the very outset.

Learning about Intellectual Property (IP) will make utilising it more efficient and help gain substantial net benefit. Protecting IP can give a competitive advantage as it can ensure that (among other things), competitors are legally barred from replicating the innovation.

Crowd-sourced funding (CSF) is an alternative way of raising funds and is especially attractive to innovative companies, start-ups and emerging businesses as it allows large numbers of the public to make small financial contributions in exchange for obtaining equity in these companies.