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Allied Legal guide to register your brand with IP Australia


In the fast-paced world of startups, keeping your brand safe is important. One way to do that is by getting your trademark registered.

  1. The Importance of Trademarks: Registering a trademark isn't just a legal thing; it's a smart move for startups. Having a registered trademark gives you exclusive rights to use your brand name and logo. It stops others from cashing in on the reputation you've worked hard to build.
  2. Run a Thorough Trademark Search: Before jumping into the registration process, do a thorough trademark search. This helps find existing trademarks that might clash with yours. Use tools from IP Australia and think about getting advice from legal professionals like Allied Legal to make sure you cover all bases.
  3. Pick a Strong Trademark: Choosing a unique and memorable trademark is key. Stay away from generic terms and think about what makes your brand stand out.
  4. Choose the Right Trademark Class: Trademarks are grouped into classes based on what goods or services they represent. Pick the right class for your business to ensure proper protection.
  5. Prepare and Lodge Your Trademark Application: IP Australia has an online application process for trademark registration. Fill out the application carefully, providing accurate info about your mark and how you plan to use it. Seek advice from professionals like Allied Legal to ensure a smooth application process.
  6. Keep an Eye on Your Trademark Application: Once you've submitted your application, stay alert. IP Australia might ask for more info, and it's important to respond on time.
  7. Respond to Examination Reports: IP Australia will review your application and might raise some points. Address these concerns quickly to avoid delays in the registration process.
  8. Complete the Registration Process: Once your application clears the review, pay the registration fee to finish the process. Your trademark is now protected, giving your startup exclusive rights to use the mark for your goods or services.

Getting your trademark registered in Australia is a big step for startups aiming to build a strong brand. By following these tips and getting support from professionals like Allied Legal, you can navigate the trademark registration process smoothly. Take the necessary steps to safeguard your brand and lay a solid foundation for success in the competitive startup world.

Get in touch with us at Allied Legal if you would like to set up your trademark with IP Australia. Call us at 03 8691 3111 or drop us an email at hello@alliedlegal.com.au.


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