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Australian Startups’ Are Leading Electric Vehicle Innovation

Allied Legal has been working with energy startups, alongside its recent come-up. Over the past years, the advancement of electric vehicles has been a dominating media topic, from Elon Musk’s Tesla to the announcement of a new Apple collaboration. Though the movement is still in its infancy, the environmental benefits and pull of cheaper running costs makes electric vehicles or ‘EV’s’ hot commodities. 


Customer Success: Fuel For Your Startup

At Allied Legal we understand just how competitive the startup sector can be, which is why customer success is so important. It is no longer viable to simply attain as many clients as possible, because customer acquisition is just one component. Instead a startup needs to actively engage their client-base in order to gain referrals and long-lasting clients. 


Cleantech Startups Reshaping How We Do Things

Clean technology has undergone dramatic seismic changes in the past few years. Today, startups are challenging current practices with the aim of reducing our environmental impact. Significant investments have gone into producing clean energy amid climate change concerns, encouraging Australian startups and businesses to consider their triple bottom line. 


It’s My Startup! But Who Owns the Intellectual Property?

Broadly speaking, a business must own or have a licence for what it makes, uses, sells, distributes or licences.  In the absence of this, the business is potentially violating someone else’s intellectual property (IP) rights. IP right violations can trigger costly disputes often resulting in the breaching party having to pay damages, reworking its products or procedures or entering into potentially expensive licensing arrangements with the third party. Further, a failure to secure IP rights can have a material impact on the value of the overall venture.    


Year of the Metal Ox: A Year for Startups

2021 is offering fresh beginnings after a tumultuous year in 2020 with the Year of the Ox representing good harvest, fertility and movement. This will provide a smooth transition from the comparatively static year of 2020, creating an opportune time for startups and new businesses. Hence we say goodbye to the Year of the Rat and welcome the Year of the Ox. 


Creating a Value Proposition for Your Startup

A startup’s value proposition should be at the forefront of the business. It is a statement from your startup to consumers underlining your offering's integral value. If done correctly it can be a highly effective sales tool, influencing purchasing behaviour and spotlighting your startup for success


Health-Tech Is Thriving: 3 Aussie Startups To Watch

While the economy was on hold during the coronavirus pandemic, the technology industry continued to flourish with more people working from home and receiving medical care remotely. The digital healthcare sector in particular experienced exponential growth as startups and entrepreneurs developed innovative technology to limit the risk of in-person exposure at health sites, and to keep up with the demand of a health and wellbeing boom. This impelled the accelerated development of a variety of new health and fitness apps and platforms, streamlining the healthcare sector. 


2021 Sales Incentive Plans for Startups

When a startup starts to hire people, asking them to accept salaries below market in exchange for equity may not be a viable option for in-demand high performing talent.   When on boarding team members such as sales and business development reps, having a sales incentive plan as a component of salary can help with drive traction and growth.  This article shares some tips for building you 2021 sales incentive plan.


Why Networking Is Essential For Your Startup

At Allied Legal we see many founders with great products and services who are unsure where to go next. However as the saying goes: “It’s not about who you know, it’s about who knows you!” This quote is transferable to many stages of launching your startup, particularly when it comes to selling your service to prospective clients and investors. This is where networking comes in. 

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