Top 10 Ways Your Startup Can Drive Consumer Behaviour
Consumer behaviour refers to the study of an individual or group’s purchasing behaviour. Understanding consumer psychology or the “why”
behind buying behaviour allows ventures to create strategies that will drive consumer behaviour and lead to increased sales.
Knowing how to pitch your startup is essential to the success and longevity of your startup. A pitch is a presentation that captures the essence of your startup. It should encapsulate your startup’s business model as well as your vision as a founder.
How Artificial Intelligence Is Transforming Digital Marketing
The utilisation of artificial intelligence (AI) within marketing is steadily growing and is only set to increase in the upcoming years
This will ease the workload of marketers in areas such as automation, personalisation, and analytics, saving your team time and
streamlining a startup’s marketing campaigns.
According to Ranjay Gulati and Alicia DeSantola, it is common for founders to become bogged down by the rapid rate at which startups can
grow, leading to missteps that are often not identified until it is too late. This can prevent them from entering new markets and hinder
the development of new products or services.
Hiring and Retaining the Right Cultural Fit for Your Startup
Hiring the right cultural fit for you startup is one of the most crucial aspects to consider when scaling your startup. Startups who are
motivated to hire and retain the right cultural fit see increased performance, better productivity, improved quality of work, and higher
The Four Types of Artificial Intelligence Explained
Though there is some debate as to whether AI will surpass human intelligence in the next 20 years, it remains ubiquitous that AI will
advance beyond menial operative tasks toward more complicated reasoning and human-like functioning.