Intellectual property: What it Means and Why You Should Protect It
Intellectual property, or IP, is a term frequently mentioned in the startup ecosystem. It is often referred to as the most important asset
in a new business venture, but what is it? And why is it worth protecting?
Startup Sales - The Art and Science of Converting Sales Trials
Startups trying to convert their trial, whether free or discounted, to paid subscriptions or signed revenue can be one of the hardest
hurdles to overcome, especially if it is the first – the first one for your company, the first one in a new vertical, the first one after a
pivot, or the first one into a new international market. Allied Legal’s Sales-as-a-Service team often assists startups with structuring,
implementing and converting their trials. In this article on startup sales, we will discuss the art and science of trials.
Allied Legal’s commercial and starup lawyers regularly advise on fundraising transactions. When it comes to startup funding, venture
capital and angel investors are often mentioned in the same breath. However, there are certain important differences which we outline in
this article. As a general comment the differences noted in this article should be regarded as broad “rules of thumb”.
We at Allied Legal specialise in helping startups sell. Our startup focussed sales-as-a-service and sales coaching packages are informed by
decades of experience in selling B2B and B2C in the innovative tech space. In this article, we explore some essential steps for you to take
prior to commencing sales that will “kick” your startup into sales-mode.
Distribution Arrangements: Have You Considered Everything?
Our team at Allied Legal specialises in the provision of legal
the startup sector. The firm has also recently pioneered a startup sales offering. As
such, distribution arrangements are of particular interest to us as these transactions enliven both legal and sales issues. We often
prepare and negotiate distribution agreements and this article provides an overview of the key issues you should consider prior to entering
Having a successful startup requires more than just a good idea, or a product that fills a gap in the market. If you can’t find a way to
grow your business, it’s unlikely that your startup will progress very far. That’s why it’s important for founders to have a good grasp of
the fundamentals of growth.