As you take the necessary steps to launch or scale your startup you will need to think about how to distinguish your offering within a crowded commercial landscape. Your distinguishable offering is your ‘competitive advantage’, and it is vital to the success of your startup. The identification of a startup’s competitive advantage assists founders in allocating resources, identifying market positioning and fostering growth.
Intellectual property can be just as valuable as—or even more valuable than—tangible property. Many companies make money exclusively through marketing products based on intellectual property rights. That’s why it is so important to protect your intellectual property through patents, trademarks, copyrights, and other legal devices that keep your intellectual property safe.
The Small Business Digital Adaption Program is accepting applications for their program. The initiative – implemented by the Victorian Government – assists sole traders, startups, micro businesses and small businesses in accessing software and digital tools. As part of the program, Victorian startups are encouraged to build their digital capacity by improving their online marketing and upgrading their websites.
At Allied Legal we help startups scale their ventures every day. The first step of this process generally begins with strategic goal setting. Strategic goals provide a roadmap for startup success, and is driven by specific processes including: resource allocation, setting priorities, and implementing systems to determine measurable results.
At Allied Legal we have noticed the ascent of the ‘agile’ or ‘lean’ startup. The ‘lean’ startup in particular, has been a hot topic of conversation even before the launch of Eric Rie’s founding principles of The Lean Startup. Prior to the American entrepreneur, precursors like Steve Blank and Taiichi Ohno have vouched for the utility of streamlined startup processes. But what exactly is an ‘agile’ or ‘lean’ startup?
The Melbourne Accelerator Program’s (MAP) Velocity Program is now open for 2021 intakes. MAP – founded by the University of Melbourne – was first launched in 2012 as the first university-accelerator partnership in Australia. Their Velocity Program helps early-stage founders “pressure test their startups” and finds sustainable pathways for Melbourne startups to scale their ventures.
The Australian Government has announced a total of $52.2 million in grant funding for the Boosting Female Founders Initiative. The grant assists female entrepreneurs in launching their startups by providing up to 50% of eligible project costs. Successful female applicants are awarded between $25,000 and $480,000 to assist in scaling their startups. The initiative will also provide mentoring and support to startup founders.
At Allied Legal we are celebrating Harmony Day by highlighting the importance of workplace diversity. Harmony Day, which coincides with the United Nations’ International Day for the Elimination of Racial Discrimination, is a celebration of cultural inclusivity and respect. It centres on the message that “everyone belongs” regardless of gender, ethnicity, religion, sexual orientation, physical ability, and so on.
At Allied Legal we are honouring International Women’s Day by celebrating the successes of female founders across Australia. Though businesses and startups have come a long way since the inception of International Women’s Day in 1975, we acknowledge that we still have a fair way to go in terms of providing women with equal opportunities and equal support.
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