As you take the necessary steps to launch or scale
your startup you
will need to think about how to distinguish
your offering within
a crowded commercial landscape. Your
distinguishable offering is your ‘competitive advantage’, and it is vital to the success of your startup. The identification of a startup’s
competitive advantage assists founders in allocating resources, identifying market positioning and fostering growth.
Intellectual property can be just as valuable as—or even more valuable than—tangible property. Many companies make money exclusively through
marketing products based on intellectual property rights. That’s why it is so important to protect your intellectual property through
patents, trademarks, copyrights, and other legal devices that keep your intellectual property safe.
Small Business Digital Adaption Program: Still Accepting Applications
Small Business Digital Adaption Program is accepting applications for their program. The initiative – implemented by the Victorian Government – assists sole traders, startups,
micro businesses and small businesses in accessing software and digital tools. As part of the program, Victorian startups are encouraged to
build their digital capacity by improving their online marketing and upgrading their websites.
At Allied Legal we help startups
ventures every day. The first step of this process generally begins with strategic goal setting. Strategic goals provide a roadmap for
startup success, and is driven by specific processes including: resource
setting priorities, and implementing systems to determine measurable results.
At Allied Legal we have noticed the ascent of the ‘agile’ or ‘lean’ startup. The ‘lean’
startup in particular, has been a hot topic of conversation even before the launch of Eric Rie’s founding principles of The
Lean Startup. Prior
to the American entrepreneur, precursors like Steve Blank and Taiichi Ohno have vouched for the utility of streamlined startup processes.
But what exactly is an ‘agile’ or ‘lean’ startup?
Boosting Female Founders Initiative: Round Two Now Open
The Australian Government has announced a total of $52.2 million in grant funding for the Boosting
Female Founders Initiative.
The grant assists female entrepreneurs in launching their startups by
providing up to 50% of eligible project costs. Successful female applicants are awarded between $25,000 and $480,000 to assist in scaling
their startups. The initiative will also provide mentoring and support to startup founders.
Harmony Week: Why Diversity is Key to Startup Success
At Allied Legal we are celebrating Harmony Day by
highlighting the importance of workplace diversity. Harmony Day, which coincides with the United Nations’ International Day for the
Elimination of Racial Discrimination, is a celebration of cultural inclusivity and respect. It centres on the message that “everyone
belongs” regardless of gender, ethnicity, religion, sexual orientation, physical ability, and so on.
International Women’s Day: Celebrating Female Founders
At Allied Legal we are honouring International
Women’s Day by
celebrating the successes of female founders across Australia. Though businesses and startups have come a long way since the inception of
International Women’s Day in 1975, we acknowledge that we still have a fair way to go in terms of providing women with equal opportunities
and equal support.