Book Now Book Now

Demystifying NFTs: The New Frontier of Digital Ownership

Non-Fungible Token’s, or NFT’s have arisen as a lucrative space for entrepreneurs and tech minded people. Representing a real-world object in digital form, such as the viral video ‘Charlie Bit My Finger’, which fetched a staggering $US760,999 in May 2022, NFTs are changing the way we perceive ownership and value in the digital sphere. But what exactly is an NFT, and why has it become the latest buzzword in the world of digital art and beyond? Melbourne based commercial lawyers, such as Allied Legal can offer insights to anyone looking to acquire or sell NFTs.

What Is an NFT?

At its core, an NFT is a digital asset that symbolises ownership or proof of a unique item or piece of content, often bought and sold online and predominantly with cryptocurrency. Utilising the same underlying technology as cryptocurrencies, these tokens are distinguished by their non-fungibility, meaning each NFT has a unique identifying code, setting it apart from its peers.

Despite their inception in 2014, NFTs have recently soared in popularity, especially in the digital art realm. This surge is attributed to their ability to provide a novel method for buying and selling digital creations. A report from Chainalysis highlighted the immense interest in NFTs, revealing that around $US37 billion was directed to NFT marketplaces in just the first five months of 2022.

The allure of NFTs lies in their rarity and the digital scarcity they introduce. Unlike traditional digital files, which can be duplicated ad infinitum, NFTs are typically one-of-a-kind or part of a limited series. This scarcity is a game-changer, potentially elevating the value of digital assets by restricting their availability. Commercial lawyers, such as Allied Legal are well placed to guide you through this area.

NFTs: Beyond Digital Art

NFTs aren't confined to the digital art world; they can encompass a wide array of digital objects, including GIFs, videos, virtual real estate, and more. They've enabled artists and creators to monetise their works uniquely and directly, bypassing traditional intermediaries like galleries and auction houses. Furthermore, NFTs can embed royalties, ensuring creators earn from secondary sales—a revolutionary feature that empowers artists financially.

However, the concept extends beyond art. From Charmin's "non-fungible toilet paper" NFTs for charity to celebrities releasing unique digital moments, the applications of NFTs are as varied as they are imaginative.

The Intrigue of Ownership

One might wonder, why spend millions on something readily available online for free? The answer lies in the exclusivity and authenticity NFTs offer. Owning an NFT means possessing the original item, complete with built-in authentication that verifies ownership. This "digital bragging rights" aspect is often valued more than the item itself, offering a unique allure to collectors.

How to Dive Into the World of NFTs

Interested in starting your NFT collection? The process involves acquiring a digital wallet to store NFTs and cryptocurrencies, buying some cryptocurrencies, and then exploring NFT marketplaces like OpenSea, Rarible, or Foundation. However, venturing into this world requires a cautious approach, mindful of the inherent risks and the speculative nature of these assets.

Navigating the NFT Landscape

The NFT marketplace is teeming with potential, but it is not without its pitfalls. Due diligence is paramount, given the variations in verification processes across platforms and the possibility of encountering impostors. The mantra "caveat emptor" (let the buyer beware) has never been more apt.

To Buy or Not to Buy?

The decision to invest in NFTs is highly personal, balancing the excitement of pioneering a new form of digital ownership against the backdrop of an uncertain future. With their market value driven purely by demand, NFTs represent a speculative investment at heart. As such, they warrant a careful, measured approach, ideally as part of a diversified investment strategy.

In conclusion, NFTs offer a fascinating glimpse into the evolving landscape of digital ownership and creativity. As we navigate this emerging space, the journey promises to be as intriguing as the assets themselves, blending art, technology, and finance in unprecedented ways. Whether as creators, collectors, or curious observers, we're all part of this digital revolution, witnessing the redefinition of value in the digital age.

Connect with us at Allied Legal on 03 8691 3111 or drop us an email at to discuss what you should be considering when dealing with NFTs.

The insights presented in this article are derived from ‘What Is An NFT? Non-Fungible Token Explained’ written by Robyn Conti and published to Forbes on 9 September 2022.

Related Articles


Privacy Law in Fintech: Allied Legal's Guide to Startups and Fintech Companies

Privacy law is important for trust in fintech. Allied Legal explains why following privacy law is not just a legal obligation but also a strategic imperative for fintech companies. It helps build trust with customers and reduces risks to their reputation.

Robo-Advisors and Wealth Technology: Exploring the Evolution of Automated Investment Platforms in Australia

In recent years, Australia's financial landscape has undergone a remarkable transformation with the ascent of robo-advisors and other automated investment platforms. These technological innovations, often referred to as Wealth Technology (WealthTech), are reshaping how individuals invest, providing streamlined solutions, and democratising access to wealth management services.

In this blog post, we will delve into the phenomenon of robo-advisors and WealthTech, examining their rapid rise, regulatory considerations, benefits for investors, and opportunities for WealthTech startups with insights from Allied Legal's team of expert commercial lawyers.

Opportunities for Fintech Startups: ESG Investing and Sustainable Finance Solutions in Australia

As the fintech landscape continues to evolve, environmental, social, and governance (ESG) considerations are increasingly gaining prominence among startup fintech companies in Australia. In this comprehensive guide, we delve into the growing interest in ESG investing and sustainable finance solutions and how fintech can capture this opportunity to provide solutions to the finance industry.


Subscribe to our newsletter to receive exclusive offers and the latest news on our products and services.

First Name
Last Name
Email Address

Need some help?

If you need assistance, why not book a call with us today? Or fill out the form below to book in for a free confidential consultation.