Book Now Book Now

Leveraging Social Media to Grow Your Startup


Your startup’s social media presence is an important factor to consider when growing your venture. With the mass utilisation of social media in all walks of life, there is now inherent power in a thriving social media presence. It would be a waste if your startup was not taking full advantage of its’ influence as a substantial following can assist your startup to increase brand awareness, community engagement, web traffic and help to generate sales and leads.

Social media is also an excellent way to connect and interact with your client base. Whether you are using Instagram, Twitch, LinkedIn or Facebook, there are fundamental rules to follow when it comes to building your social media following. At Allied Legal we have outlined a few key points for you to consider:

Understand Your Audience

When growing your startup’s social media following you should conduct initial research to clearly identify your target demographic, the platforms they interact with and their needs.  This may involve paying close attention to your current social media engagement levels and impressions. Competitor benchmarking can also assist your startup in identifying what other startups are doing successfully and help you to develop strategies that target a gap or a need.

Focus on Real Value

Does your social media presence add anything new? If not, it is time to re-think your startup’s online approach. Your posts need to add something of value to your target audience or cater to a need. Posting informative articles and blog posts through mediums such as LinkedIn and Facebook can be a great way to direct clients back to your website. Depending on your target demographic, video marketing can be a useful tool due to its popularity and ability to engage audiences for prolonged time periods. According to Jayzel Florendo from Spiralytics, forecasts predict that online videos will consume 82% of internet traffic in 2022.

Consistency is Key

Startups leveraging their social media following for success need to understand that your following is built on the amount of effort you put in. This can be challenging, particularly for early-stage startups who do not have the time nor the resources to prioritise social media. However, putting aside time in your day to share, like or post will be beneficial in the long run as it will assist your venture in the formation of meaningful connections with your startup’s audience base.  

Networking

Conducting reach outs and networking through your social media platforms can assist your startup in amassing a following. When reaching out to prospective clients or collaborators, it is important to add a little flair or personality to your messages. Avoid being too “salesy” and instead use language that appeals to your target market.

Need help? Contact us

As a venture that specialises in startups, we understand the challenges of getting the word out. At Allied Legal our team of commercial lawyers and business growth advisory team are dedicated to scaling your venture. If you want someone on your team, give us a call on 03 8691 3111 or send us an email at hello@alliedlegal.com.au.

You might also like our article Customer Success: Fuel for Your Startup.

Related Articles

VIEW ALL VIEW ALL

Intellectual Property Rights in Fintech Startups

In the fast-paced world of fintech, innovation is the name of the game. From groundbreaking software algorithms to revolutionary financial products, the fintech industry thrives on pushing the boundaries of what's possible. But amidst this whirlwind of innovation, one thing remains constant: the importance of intellectual property (IP) rights.


Tokenisation: Asset-backed Tokens and Securities Laws – How to Comply with Australian Financial Regulators


Unlocking Opportunities for Startups: Insurtech Innovations in Australia

In recent years, Australia's insurance industry has undergone a profound transformation, driven by technological advancements. This revolution, known as "Insurtech," has not only reshaped traditional practices but also opened up new avenues of opportunity for startups.

Subscribe

Subscribe to our newsletter to receive exclusive offers and the latest news on our products and services.

First Name
Last Name
Email Address

Need some help?

If you need assistance, why not book a call with us today? Or fill out the form below to book in for a free confidential consultation.