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Leveraging Your Startup’s Competitive Advantage

As you take the necessary steps to launch or scale your startup you will need to think about how to distinguish your offering within a crowded commercial landscape. Your distinguishable offering is your ‘competitive advantage’, and it is vital to the success of your startup. The identification of a startup’s competitive advantage assists founders in allocating resources, identifying market positioning and fostering growth.  


Intellectual Property: Assignment & Licensing

Intellectual property can be just as valuable as—or even more valuable than—tangible property. Many companies make money exclusively through marketing products based on intellectual property rights. That’s why it is so important to protect your intellectual property through patents, trademarks, copyrights, and other legal devices that keep your intellectual property safe.


Small Business Digital Adaption Program: Still Accepting Applications

 The Small Business Digital Adaption Program is accepting applications for their program. The initiative – implemented by the Victorian Government – assists sole traders, startups, micro businesses and small businesses in accessing software and digital tools. As part of the program, Victorian startups are encouraged to build their digital capacity by improving their online marketing and upgrading their websites. 


Setting Strategic Goals For Your Startup

At Allied Legal we help startups scale their ventures every day. The first step of this process generally begins with strategic goal setting. Strategic goals provide a roadmap for startup success, and is driven by specific processes including: resource allocation, setting priorities, and implementing systems to determine measurable results.   


Agile Versus Lean Startups

At Allied Legal we have noticed the ascent of the ‘agile’ or ‘lean’ startup. The ‘lean’ startup in particular, has been a hot topic of conversation even before the launch of Eric Rie’s founding principles of The Lean StartupPrior to the American entrepreneur, precursors like Steve Blank and Taiichi Ohno have vouched for the utility of streamlined startup processes. But what exactly is an ‘agile’ or ‘lean’ startup?


MAP’s Velocity Program Now Open for Startups

The Melbourne Accelerator Program’s (MAP) Velocity Program is now open for 2021 intakes. MAP – founded by the University of Melbourne – was first launched in 2012 as the first university-accelerator partnership in Australia. Their Velocity Program helps early-stage founders “pressure test their startups” and finds sustainable pathways for Melbourne startups to scale their ventures.


Boosting Female Founders Initiative: Round Two Now Open

The Australian Government has announced a total of $52.2 million in grant funding for the Boosting Female Founders Initiative. The grant assists female entrepreneurs in launching their startups by providing up to 50% of eligible project costs. Successful female applicants are awarded between $25,000 and $480,000 to assist in scaling their startups. The initiative will also provide mentoring and support to startup founders.   


Harmony Week: Why Diversity is Key to Startup Success

At Allied Legal we are celebrating Harmony Day by highlighting the importance of workplace diversity. Harmony Day, which coincides with the United Nations’ International Day for the Elimination of Racial Discrimination, is a celebration of cultural inclusivity and respect. It centres on the message that “everyone belongs” regardless of gender, ethnicity, religion, sexual orientation, physical ability, and so on. 


International Women’s Day: Celebrating Female Founders

At Allied Legal we are honouring International Women’s Day by celebrating the successes of female founders across Australia. Though businesses and startups have come a long way since the inception of International Women’s Day in 1975, we acknowledge that we still have a fair way to go in terms of providing women with equal opportunities and equal support. 


Australian Startups’ Are Leading Electric Vehicle Innovation

Allied Legal has been working with energy startups, alongside its recent come-up. Over the past years, the advancement of electric vehicles has been a dominating media topic, from Elon Musk’s Tesla to the announcement of a new Apple collaboration. Though the movement is still in its infancy, the environmental benefits and pull of cheaper running costs makes electric vehicles or ‘EV’s’ hot commodities. 


Customer Success: Fuel For Your Startup

At Allied Legal we understand just how competitive the startup sector can be, which is why customer success is so important. It is no longer viable to simply attain as many clients as possible, because customer acquisition is just one component. Instead a startup needs to actively engage their client-base in order to gain referrals and long-lasting clients. 


Cleantech Startups Reshaping How We Do Things

Clean technology has undergone dramatic seismic changes in the past few years. Today, startups are challenging current practices with the aim of reducing our environmental impact. Significant investments have gone into producing clean energy amid climate change concerns, encouraging Australian startups and businesses to consider their triple bottom line. 


It’s My Startup! But Who Owns the Intellectual Property?

Broadly speaking, a business must own or have a licence for what it makes, uses, sells, distributes or licences.  In the absence of this, the business is potentially violating someone else’s intellectual property (IP) rights. IP right violations can trigger costly disputes often resulting in the breaching party having to pay damages, reworking its products or procedures or entering into potentially expensive licensing arrangements with the third party. Further, a failure to secure IP rights can have a material impact on the value of the overall venture.    


Year of the Metal Ox: A Year for Startups

2021 is offering fresh beginnings after a tumultuous year in 2020 with the Year of the Ox representing good harvest, fertility and movement. This will provide a smooth transition from the comparatively static year of 2020, creating an opportune time for startups and new businesses. Hence we say goodbye to the Year of the Rat and welcome the Year of the Ox. 


Creating a Value Proposition for Your Startup

A startup’s value proposition should be at the forefront of the business. It is a statement from your startup to consumers underlining your offering's integral value. If done correctly it can be a highly effective sales tool, influencing purchasing behaviour and spotlighting your startup for success


Health-Tech Is Thriving: 3 Aussie Startups To Watch

While the economy was on hold during the coronavirus pandemic, the technology industry continued to flourish with more people working from home and receiving medical care remotely. The digital healthcare sector in particular experienced exponential growth as startups and entrepreneurs developed innovative technology to limit the risk of in-person exposure at health sites, and to keep up with the demand of a health and wellbeing boom. This impelled the accelerated development of a variety of new health and fitness apps and platforms, streamlining the healthcare sector. 


2021 Sales Incentive Plans for Startups

When a startup starts to hire people, asking them to accept salaries below market in exchange for equity may not be a viable option for in-demand high performing talent.   When on boarding team members such as sales and business development reps, having a sales incentive plan as a component of salary can help with drive traction and growth.  This article shares some tips for building you 2021 sales incentive plan.


Why Networking Is Essential For Your Startup

At Allied Legal we see many founders with great products and services who are unsure where to go next. However as the saying goes: “It’s not about who you know, it’s about who knows you!” This quote is transferable to many stages of launching your startup, particularly when it comes to selling your service to prospective clients and investors. This is where networking comes in. 

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