Australian Startups’ Are Leading Electric Vehicle Innovation
Allied Legal has been working with energy startups, alongside its recent come-up. Over the
past years, the advancement of electric vehicles has been a dominating media topic, from Elon Musk’s Teslato
the announcement of a new Apple collaboration. Though the movement is still in its infancy, the environmental benefits and pull of cheaper
running costs makes electric vehicles or ‘EV’s’ hot commodities.
At Allied Legal we understand just how
competitive the startup sector can
be, which is why customer success is so important. It is no longer viable to simply attain as many clients as possible, because customer
just one component. Instead a startup needs to actively engage their client-base in order to gain referrals and long-lasting clients.
Clean technology has undergone dramatic seismic changes in the past few years. Today, startups are challenging current practices with the
aim of reducing our environmental impact. Significant investments have gone into producing clean energy amid climate change concerns,
encouraging Australian startups and businesses to consider their triple bottom line.
It’s My Startup! But Who Owns the Intellectual Property?
Broadly speaking, a business must own or have a licence for what it makes, uses, sells, distributes or licences. In the absence of this,
the business is potentially violating someone else’s intellectual property (IP) rights. IP right violations can trigger
costly disputes often resulting in the breaching party having to pay damages, reworking its products or procedures or entering into
potentially expensive licensing arrangements with the third party. Further, a failure to secure IP rights can have a material impact on the
value of the overall venture.
2021 is offering fresh beginnings after a
tumultuous year in 2020 with the Year of the Ox representing good harvest, fertility and movement. This will provide a smooth transition
from the comparatively static year of 2020, creating an opportune time for startups and new businesses. Hence we say goodbye to the Year of
the Rat and welcome the Year of the Ox.
A startup’s value proposition should be at the forefront of the business. It is a statement from your startup to consumers underlining your
offering's integral value. If done correctly it can be a highly effective sales tool, influencing purchasing behaviour and spotlighting
your startup for success.
Health-Tech Is Thriving: 3 Aussie Startups To Watch
While the economy was on hold during the coronavirus pandemic, the technology industry continued to flourish with more people working from
home and receiving medical care remotely. The digital healthcare sector in particular experienced exponential growth as startups and
entrepreneurs developed innovative technology to limit the risk of in-person exposure at health sites, and to keep up with the demand of a
health and wellbeing boom. This impelled the accelerated development of a variety of new health and fitness apps and platforms, streamlining
the healthcare sector.
When a startup starts to hire people, asking them to accept salaries below market in exchange for equity may not be a viable option for
in-demand high performing talent. When on boarding team members such as sales and business development reps, having a sales incentive plan
as a component of salary can help with drive traction and growth. This article shares some tips for building you 2021 sales
At Allied Legal we see many founders with great products and services who are unsure where to go next. However as the saying goes: “It’s
not about who you know, it’s about who knows you!” This quote is transferable to many stages of launching your startup,
particularly when it comes to selling your service to prospective clients and investors. This is where networking comes in.
The startup hype of 2020 is carrying on into the new year, with 2021 shaping up to be an exciting time for startup events across the nation.
In anticipation we have compiled a list of events for startups to look out for in 2021.
The preliminary stages of any startup requires significant determination and commitment, particularly when dealing with the many hurdles
involved in starting your own business. At Allied Legal we witness these challenges every day. However, with the right advice and ample
preparation these issues are combatable. This article discusses some of the key challenges we find startups face in their early stages.
Budding founders in full-time employment often seek our advice on issues they should consider while they work on their “side hustle”. Such
clients usually have a great idea which they work on in their free time. The logic is that they are “testing the waters” before quitting
and pursuing their venture full-time. So is this ok, legally speaking? Like most legal questions, there isn’t a black and white answer that
applies to everyone, but here are some key considerations (the below is certainly not exhaustive).
Intellectual property: What it Means and Why You Should Protect It
Intellectual property, or IP, is a term frequently mentioned in the startup ecosystem. It is often referred to as the most important asset
in a new business venture, but what is it? And why is it worth protecting?
Startup Sales - The Art and Science of Converting Sales Trials
Startups trying to convert their trial, whether free or discounted, to paid subscriptions or signed revenue can be one of the hardest
hurdles to overcome, especially if it is the first – the first one for your company, the first one in a new vertical, the first one after a
pivot, or the first one into a new international market. Allied Legal’s Sales-as-a-Service team often assists startups with structuring,
implementing and converting their trials. In this article on startup sales, we will discuss the art and science of trials.
Allied Legal’s commercial and starup lawyers regularly advise on fundraising transactions. When it comes to startup funding, venture
capital and angel investors are often mentioned in the same breath. However, there are certain important differences which we outline in
this article. As a general comment the differences noted in this article should be regarded as broad “rules of thumb”.
We at Allied Legal specialise in helping startups sell. Our startup focussed sales-as-a-service and sales coaching packages are informed by
decades of experience in selling B2B and B2C in the innovative tech space. In this article, we explore some essential steps for you to take
prior to commencing sales that will “kick” your startup into sales-mode.