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Australian Startups’ Are Leading Electric Vehicle Innovation

Allied Legal has been working with energy startups, alongside its recent come-up. Over the past years, the advancement of electric vehicles has been a dominating media topic, from Elon Musk’s Tesla to the announcement of a new Apple collaboration. Though the movement is still in its infancy, the environmental benefits and pull of cheaper running costs makes electric vehicles or ‘EV’s’ hot commodities. 


Customer Success: Fuel For Your Startup

At Allied Legal we understand just how competitive the startup sector can be, which is why customer success is so important. It is no longer viable to simply attain as many clients as possible, because customer acquisition is just one component. Instead a startup needs to actively engage their client-base in order to gain referrals and long-lasting clients. 


Cleantech Startups Reshaping How We Do Things

Clean technology has undergone dramatic seismic changes in the past few years. Today, startups are challenging current practices with the aim of reducing our environmental impact. Significant investments have gone into producing clean energy amid climate change concerns, encouraging Australian startups and businesses to consider their triple bottom line. 


It’s My Startup! But Who Owns the Intellectual Property?

Broadly speaking, a business must own or have a licence for what it makes, uses, sells, distributes or licences.  In the absence of this, the business is potentially violating someone else’s intellectual property (IP) rights. IP right violations can trigger costly disputes often resulting in the breaching party having to pay damages, reworking its products or procedures or entering into potentially expensive licensing arrangements with the third party. Further, a failure to secure IP rights can have a material impact on the value of the overall venture.    


Year of the Metal Ox: A Year for Startups

2021 is offering fresh beginnings after a tumultuous year in 2020 with the Year of the Ox representing good harvest, fertility and movement. This will provide a smooth transition from the comparatively static year of 2020, creating an opportune time for startups and new businesses. Hence we say goodbye to the Year of the Rat and welcome the Year of the Ox. 


Creating a Value Proposition for Your Startup

A startup’s value proposition should be at the forefront of the business. It is a statement from your startup to consumers underlining your offering's integral value. If done correctly it can be a highly effective sales tool, influencing purchasing behaviour and spotlighting your startup for success


Health-Tech Is Thriving: 3 Aussie Startups To Watch

While the economy was on hold during the coronavirus pandemic, the technology industry continued to flourish with more people working from home and receiving medical care remotely. The digital healthcare sector in particular experienced exponential growth as startups and entrepreneurs developed innovative technology to limit the risk of in-person exposure at health sites, and to keep up with the demand of a health and wellbeing boom. This impelled the accelerated development of a variety of new health and fitness apps and platforms, streamlining the healthcare sector. 


2021 Sales Incentive Plans for Startups

When a startup starts to hire people, asking them to accept salaries below market in exchange for equity may not be a viable option for in-demand high performing talent.   When on boarding team members such as sales and business development reps, having a sales incentive plan as a component of salary can help with drive traction and growth.  This article shares some tips for building you 2021 sales incentive plan.


Why Networking Is Essential For Your Startup

At Allied Legal we see many founders with great products and services who are unsure where to go next. However as the saying goes: “It’s not about who you know, it’s about who knows you!” This quote is transferable to many stages of launching your startup, particularly when it comes to selling your service to prospective clients and investors. This is where networking comes in. 


Don’t Miss These Startup Events in 2021

The startup hype of 2020 is carrying on into the new year, with 2021 shaping up to be an exciting time for startup events across the nation. In anticipation we have compiled a list of events for startups to look out for in 2021.  


Key Challenges of Launching a Startup

The preliminary stages of any startup requires significant determination and commitment, particularly when dealing with the many hurdles involved in starting your own business. At Allied Legal we witness these challenges every day. However, with the right advice and ample preparation these issues are combatable. This article discusses some of the key challenges we find startups face in their early stages.


Starting Up While Still Employed

Budding founders in full-time employment often seek our advice on issues they should consider while they work on their “side hustle”.  Such clients usually have a great idea which they work on in their free time.  The logic is that they are “testing the waters” before quitting and pursuing their venture full-time. So is this ok, legally speaking?  Like most legal questions, there isn’t a black and white answer that applies to everyone, but here are some key considerations (the below is certainly not exhaustive).


2021’s Start-Up Market: Trends and Forecasts

Despite 2020 being a tumultuous year for industry, the start-up scene was buzzing with digital transformations. Here are the biggest start-up trends we forecast for 2021.


Moving Overseas – The “A, B Cs” of Flip Ups!

Allied Legal’s commercial and startup lawyers are regularly consulted about the legal ramifications of “flipping up”.  So what is a flip up?


Intellectual property: What it Means and Why You Should Protect It

Intellectual property, or IP, is a term frequently mentioned in the startup ecosystem. It is often referred to as the most important asset in a new business venture, but what is it? And why is it worth protecting? 


Startup Sales - The Art and Science of Converting Sales Trials

Startups trying to convert their trial, whether free or discounted, to paid subscriptions or signed revenue can be one of the hardest hurdles to overcome, especially if it is the first – the first one for your company, the first one in a new vertical, the first one after a pivot, or the first one into a new international market. Allied Legal’s Sales-as-a-Service team often assists startups with structuring, implementing and converting their trials. In this article on startup sales, we will discuss the art and science of trials.


Venture Capital vs Angel Investors

Allied Legal’s commercial and starup lawyers regularly advise on fundraising transactions.  When it comes to startup funding, venture capital and angel investors are often mentioned in the same breath.  However, there are certain important differences which we outline in this article.  As a general comment the differences noted in this article should be regarded as broad “rules of thumb”.


How To Get Your Startup Ready To Sell

We at Allied Legal specialise in helping startups sell. Our startup focussed sales-as-a-service and sales coaching packages are informed by decades of experience in selling B2B and B2C in the innovative tech space. In this article, we explore some essential steps for you to take prior to commencing sales that will “kick” your startup into sales-mode. 

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