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How Artificial Intelligence Is Transforming Digital Marketing


The utilisation of artificial intelligence (AI) within marketing is steadily growing and is only set to increase in the upcoming years. Startups have been quick to leverage this technology to gain a comprehensive understanding of their target audiences and improve their client experiences. It can also be used to boost a startup’s return on investment (ROI) of marketing campaigns through the integration of machine learning and big data analytics. Though this may displace the job of marketing analysts, it will also ease the workload of marketers in areas such as automation, personalisation, and analytics. Thus, saving your team time and streamlining a startup’s marketing campaigns.

What is Artificial Intelligence Marketing?

Artificial intelligence marketing utilises AI technology to trigger a series of decisions or behaviour based on data analysis and the observation of consumer or economic trends. AI can also be used to examine the client-startup experience, which can assist in processes such as serving personalised messages to clients at optimal times within a consumer lifecycle. The most common utilisation of AI is machine learning, deep learning, and natural language processing.

Integrating Artificial Intelligence in Marketing

Research and planning are key components when considering how to implement AI marketing into your startup. You should start by identifying areas within your startup’s marketing that could be improved by AI. Your startup should also consider the relevant privacy standards and the legalities of acceptable data use before programming your AI system. If you are unsure what constitutes ‘acceptable data use’ we recommend consulting a commercial lawyer.

Examples of Artificial Intelligence in Marketing

Customised Messaging

Customised messaging can be a great way to attract the attention of potential clients. By employing AI, marketers can generate and analyse data to discover what appeal or method clients will respond to. This can assist startups in refining their content or messaging, increasing conversion rates, and refining a client’s experience.

Chatbots

Live chatbots work based on machine learning to generate, analyse data, and deliver insights. This can help your startup to tailor the content sent to your clients. Chatbots are useful for basic inquiries as they can provide instantiations responses, freeing up your startup team’s time.

Personalised Content

Targeted and personalised content is based on a client’s interests, purchasing behaviour and interactions. Artificial intelligence can help marketers to understand their consumer’s unique interests and preferences. A commercial lawyer may be needed if your startup is considering AI personalisation methods.

Market Analytics

Artificial intelligence assists marketing teams to make predictive analytics, helping your startup to predict trends and future consumer behaviour. This may aid your startup’s marketing team to launch timely campaigns based on an assortment of algorithms, datasets, and machine learning.

Final Thoughts

Leveraging AI marketing can have a myriad of benefits, including greater client satisfaction, increased agility, and a reduced risk of human error. As contemporary marketing focuses on the analysis of consumer needs, AI is useful owing to its’ ability to obtain knowledge swiftly and systematically. However, the use of AI tools in marketing is still in its infancy, so your startup should be cautious when considering the utilisation of AI.  

Apart from factors including the suitability and efficiency of your AI tool, the legalities and privacy of your AI is an area you should be diligent about. Regulating bodies are now clamping down on how businesses use their data. Your startup’s team should consider the ethics of harvesting client data and ensure that you are complying with the relevant standards. At Allied Legal, we recommend consulting a commercial lawyer. Not doing so could put your startup at risk of hefty penalties and reputation damage.

Need Help? Contact Us.

If you need advice about whether your chosen AI system complies with the current laws and regulations, you can speak with one of our commercial lawyers. You can contact our commercial lawyers on 03 8691 3111 or email us at hello@alliedlegal.com.au.

You might also like our article Startup Capital Raising with SAFE Notes.

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