On 4 October, the Chief Health Officer made orders under the Public Health and Wellbeing Act 2008 (Vic)that will require
Operators of certain facilities to ensure their workers are vaccinated against COVID-19 (Covid) by certain dates.
Top 10 Ways Your Startup Can Drive Consumer Behaviour
Consumer behaviour refers to the study of an individual or group’s purchasing behaviour. Understanding consumer psychology or the “why”
behind buying behaviour allows ventures to create strategies that will drive consumer behaviour and lead to increased sales.
Knowing how to pitch your startup is essential to the success and longevity of your startup. A pitch is a presentation that captures the essence of your startup. It should encapsulate your startup’s business model as well as your vision as a founder.
How Artificial Intelligence Is Transforming Digital Marketing
The utilisation of artificial intelligence (AI) within marketing is steadily growing and is only set to increase in the upcoming years
This will ease the workload of marketers in areas such as automation, personalisation, and analytics, saving your team time and
streamlining a startup’s marketing campaigns.
According to Ranjay Gulati and Alicia DeSantola, it is common for founders to become bogged down by the rapid rate at which startups can
grow, leading to missteps that are often not identified until it is too late. This can prevent them from entering new markets and hinder
the development of new products or services.
Hiring and Retaining the Right Cultural Fit for Your Startup
Hiring the right cultural fit for you startup is one of the most crucial aspects to consider when scaling your startup. Startups who are
motivated to hire and retain the right cultural fit see increased performance, better productivity, improved quality of work, and higher
The Four Types of Artificial Intelligence Explained
Though there is some debate as to whether AI will surpass human intelligence in the next 20 years, it remains ubiquitous that AI will
advance beyond menial operative tasks toward more complicated reasoning and human-like functioning.
With the mass utilisation of social media in all walks of life, there is now inherent power in a thriving social media presence. It would
be a waste if your startup was not taking full advantage of its’ potential influence.
Protecting Your Intellectual Property When Expanding Overseas
In Australia you can protect your intellectual property through copyright, trademarks, patents, trade secrets, and key agreements. If you
are looking to expand your startup overseas, this process becomes more complex.
What Is Cryptocurrency & How Is It Regulated in Australia?
Gradually cryptocurrencies are becoming recognised in the mainstream, with the Australian government legalising digital currencies in 2017.
However, due to its’ relative newness, the cryptocurrency landscape is evolving faster than its’ regulatory response.
Terms and conditions are an essential component of digital startups as they govern the relationship between their digital offering and
client base. Despite their prominence on websites or as parts of digital products, terms and conditions can be an easy thing to get wrong,
particularly if you are drafting them without the advice of a commercial lawyer.
Australian startup Canva has been announced as the world’s third best private cloud company in the annual Forbes 2021 Cloud 100 list. The
Australian startup and design platform is just one of just three Australian startups to make the list.
COVID-19: Latest Grants and Funding for Victorian Startups
The Victorian government has announcement a new $807 million business support package in response to Melbourne’s latest lockdown. The new
funding round is set to ease the financial strain Melbourne startups and small businesses are facing across the state while restrictions are